I was just over at the Warriorforum earlier and I came across this rather interesting thread from Kay King:
http://www.warriorforum.com/main-internet-marketing-discussion-forum/516586-non-reactive-marketing-panda-shmanda.html
It was fascinating because in a sea of threads that had a lot of active discussion, this little nugget seems to have passed a number of people by and had slipped from page one. Whilst debate rages about other things, this could have one of the most valuable pieces of advice going. I couldn't help but think that the fact that it had slipped down the list of threads somehow underscored the point Kay was making.
Kay's point is that any change comes (and there will always be change), there's a surge of activity. Threads go up and for some a chicken little mentality kicks in as the Internet Marketing sky is about to fall in. Some even abandon their sites and run off for the next big thing. Kay's observation seems to be that she will sit out the hype and the panic. Take a look at her existing sites and see what needs fixing.
Although it's not explicitly mentioned, what the original post is, is good solid advice and it's a shame that so many have missed that. Updates will come and go but updates aren't the end of the world. They're nothing more than a re balancing act.
The trick is to build your sites on solid foundation by focusing on the fundamentals. Give search engines what they want. Solid content backed up by relevant backlinks. It doesn't need to be too fancy. It just needs to be solid. Fast Attack Links is based on the same premise.
Those that do tend to ride out these storms
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